Digital marketing is the use of online channels to promote products, services, or brands. It includes:
- SEO (Search Engine Optimization) – Optimizing content to rank higher on search engines.
- Social Media Marketing – Engaging audiences on platforms like Facebook, Instagram, and LinkedIn.
- Email Marketing – Sending promotional or informational emails to customers.
- Content Marketing – Creating valuable content like blogs, videos, and infographics.
- Paid Advertising (PPC) – Running ads on Google, Facebook, and other networks.
- Affiliate & Influencer Marketing – Partnering with individuals to promote products.
- Analytics & Performance Tracking – Measuring success through tools like Google Analytics.